Through the passing of time, the reach of advertising has become even more widespread in society and the underlying desire for consumers to buy “stuff” has been constantly growing. Some analysts say that this desire stems from fears and insecurities. Others say that corporations use advertising to exploit consumers as early as in childhood, and through magazine ads and trends.

If you think about society before the invention of advertising, they never had the urge to go shopping and buy new cars, gadgets, clothes or the hottest new trendy shoes. Fair desires were more closely tied to their needs such as food, shelter and basic transportation. Advertising and consumerism have magnified these desires within us. Today more than ever, we are always wanting to buy and spend more. In the 1960s, typically only one family member needed to work in order to support everybody else. Today, most families need to wage earners. And people are more in debt than ever before.

We rarely take the time to ask ourselves: why do we need all this stuff? Why are we working so hard just to have clothes we don’t need, stuff we won’t use, and trends that I don’t even really care about? What we need to ask ourselves is: do I really need this, or is this just a desire created by marketing and commercials? Commercials and advertising feed off of our peers by making this deal like we’re not good. If we don’t have the latest bottle or are not wearing the latest style, then we are not as good as the person who does. That’s why trends change every season and new models come out every year. It’s an endless cycle of phones, cars, cameras, MP3 players, T-shirts, and shoes.

If we can take a step back and see the reality of what advertising does to us, we can save ourselves a lot of stress and money by differentiating queen needs and unnecessary wants.

It is possible to slowly let go of desires. Wish gradual effort, we can learn to be more conscious of our impulses and reasoning behind why we want to buy something new. Often times, we don’t really need to buy something. Over time, if we distance ourselves from these desires, we can simplify our lives by buying less, spending less, getting into less debt, and earning less. Most importantly, we can be happier with what we do have, rather than dwelling on what we don’t have.

By: Joshua Belden

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Marketing Strategies

The theme for National History Day this year is Innovation in History: Impact and Change. I am focusing on the invention of prosthetic limbs as my innovation, and I know that they have had a large impact on society by allowing people to live longer, better lives. What part of society would you say prosthetics have affected the most(ex: banking, education, sports, government)? Thank you!
I see what you’re saying, however, what are specific examples of how the use of prosthetics have affected society?

By: smilesandponytails

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Mental Illness News

Did most people support it? Are there any websites that describe what took place in society when the pill was introduced?

By: r h

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Marketing Strategies

Political parties are like co-operative societies

Dalip Singh Wasan, Advocate.

After the invention of concept of democracy, political parties came into being or we can say the people who were politicians gave birth to this concept of democracy in the world. The politicians wanted their absorption and for that purpose they introduced the system of elections and then they established this voting system and when voting system was there, they needed candidates. The voters were already existing and they needed candidates. They formed the present party system. Some people joined together like people joining co-operative societies and they distributed the status amongst each other. Some were appointed as presidents, some as vice presidents, some general secretaries and some were enrolled as executive members. Others were enrolled as ordinary members.

They are the people who started taking places of rajas, maharajas, monarchs and then even the imperialists. They started election system and they are the people who enabled themselves to stand as candidates and all the people were converted as voters. We have noted that these people could take the position of rajas, maharajas, monarchs and the imperialists and the people at large became simple voters. At the time of elections these political parties came forward and started raising false and empty slogans and thus they could attract people and could get their votes. The people i.e. the political party which could win majority could form a government and the parties which lost or remained in minority, they formed opposition. In India, it is on record that there had been family rule, there had been party dictatorship and then individual autocracy. Now one party having majority has stopped and now the political parties are joining together in alliances and they are forming governments.

Most of the political parties have got no principles nor they are interested in the development of the country they rule. They just come forward with empty slogans and they win elections because most of the people in democracies are not properly educated and that is the reason they are not understanding what is hidden in the hearts of these politicians. They do not know that these politicians are not willing to become public servants and that is the reason, most of the elected governments just work in routine matter and they just pass time and then. Where political parties are not having any principles or basics with them, there the people just change the government and they start believing that they have done something great. But in reality they just change the set of people and the new set of people who occupy the seats of power and not better than those who are vacating the seats and that is the reason the governments go on without any progress in the country.

The people in politics have formed these co-operative societies and they have distributed seats amongst themselves. They are allowing others to enter the parties, but against admission fee and sometime they sell the party tickets and sometime they also sell the ministries. They divide the money they collect as per their own adjustments within the party and they are also sparing something for party fund.

We have noted that all these politicians with all their separate parties, they are one from heart and that is the reason they are taking seats of power by turns. They may be raising minor objections in the functioning of government, but they do no speak much about the scams, scandals, muddles, bribes, corruption, sale of jobs, quotas and the licences. They know that tomorrow their turn shall come and they too shall be doing the same crimes, therefore, they are not speaking against these items and that is the reason that in most of the countries public funds had been misutilised or mis-appropriated, but none has gone to jail nor this money had ever been confiscated or refunded to the state exchequer. Who so ever had collected money that remained with him and that is the reason this class of politicians have turned rich in such democracies.

Since there is no alternative, the people are bearing all this bungling and they are not shifting once again to the rule of rajas, maharajas, monarchs and the imperialists. No body knows what shall be the next form of government, but it seems these politicians shall not leave this field and now more and more people are joining this line because it gives money and power both and the man starts running in crores. That is the reason that in India there had been a family rule, there had been a party dictatorship and then there had been individual autocracy. Now we are running in alliance system, but here too people are taken in on their merits, but they are taken in on the basis of their strength in the government. Till these politicians rule a country, we would not find people on merits and we should not expect any major development in the country The politicians would never allow intelligent, wise and meritorious people in the parties because once such entries are allowed, the people without merits shall have to be ousted and such a course is not favouring them. The politicians are not there to serve the nation, but they have taken up this line as a profession, trade, calling and employment and they are investing huge amounts just to win elections and form a government. Then they divide ministries as is done in a partnership business.

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By: Dalip Singh Wasan

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